SOCIAL MEDIA
In the fall of 2025, I traveled to Comerica Bank’s small business customers to capture content for the Dallas Stars Small Business of the Month campaign. The videos collectively generated approximately 50K Instagram views, exceeding typical engagement benchmarks.
Collaborated with a UGC content creator on a social media video, developing a creative brief that highlighted our double sauna and positioned it as a health and wellness date experience. The collaboration was executed in exchange for a complimentary session, maximizing impact while minimizing marketing costs.
Partnered with a local influencer to develop content showcasing the benefits and relaxation elements of our sauna and red light therapy services, aligning the messaging with health and wellness positioning.
An example of a reel I created for Michael Kors to spotlight their Valentine’s Day shopping brunch event, where we also leveraged a local influencer to create and post content promoting the event on their own social media channels.
Partnered with a local Dallas influencer to promote weekly Christmas activations throughout December 2024, utilizing whitelisting privileges to amplify content, resulting in over 100K views.
Total Plays. 111,925
Accounts Reached 70,869
Reel Interactions 592