I’m a marketing professional with over three years of experience. Originally from Minnesota, I always knew I wanted to challenge myself by stepping outside my comfort zone. That led me to pack up and move to Dallas without ever visiting Texas first—a leap that turned into one of the best decisions I’ve made. I’ve now been based in the Dallas–Fort Worth area for the past two and a half years, building my career and continuing to grow both professionally and personally.
Hi, I’m Jen!
Experience
Brand Marketing Coordinator, Comerica Bank, Frisco, TX April 2024 – Present
• Support marketing programs for retail deposit products, including checking accounts, CDs, quarterly offers, digital banking promotions, and third-party partnerships, driving growth, retention, and client engagement.
• Partner with Product, Sales Enablement, Legal, and Compliance to develop marketing plans, creative briefs, and advisor- and client-facing materials, ensuring regulatory compliance and brand consistency.
• Project manage 100+ annual initiatives via Workfront, coordinating timelines, approvals, and execution while communicating objectives across stakeholders.
• Analyze campaign performance to optimize messaging, improve engagement, and inform future program strategy
• Contribute to partnership initiatives, including Small Business of the Game with the Dallas Stars, generating 25.1K views, well above engagement benchmarks
• Demonstrate strong attention to detail, adaptability, and the ability to quickly master new processes and tools; earned CoStar Gold (2025) and Silver (2024) recognition for consistent, high-quality performance and reliability.
Marketing Freelancer, Beem Light Sauna, Plano, TX May 2024 – November 2024
• Developed and launched the Beem Light Sauna Ambassador Program with local content creators, generating UGC and collaboration posts in exchange for free sessions, reducing marketing costs.
• Managed paid influencer campaigns, including a video that achieved 12K views and drove measurable in-store foot traffic the weekend it was posted.
• Created organic social media content and partnered with local businesses to increase brand awareness in the community, contributing to a 20% follower growth within 90 days.
Marketing Coordinator, Simon Property Group, Allen, TX October 2023 – February 2024
• Supported marketing initiatives for 120+ retail brands and six eateries, including national and luxury tenants such as Tory Burch, Coach, Michael Kors, and Karl Lagerfeld, ensuring alignment with corporate brand standards.
• Supported planning and execution of major seasonal events, including the annual Holiday Tree Lighting and multiple weekday holiday activations, designed to drive foot traffic during non-peak shopping days. Partnered with local influencers and leveraged content whitelisting, contributing to 100K+ social media views and increased awareness across digital and on-property channels.
• Assisted with social-first marketing initiatives, collaborating with internal teams, retailers, and influencers to amplify event promotions through organic and boosted social content and on-site signage.
• Analyzed traffic, conversion, and engagement data to support localized marketing strategies, event performance recaps, and post-campaign reporting to business stakeholders.
Lead Marketing Specialist, JP Fitness, Mankato, MN June 2022 – June 2023
• Led end-to-end marketing programs across social media, email, and digital channels, driving brand awareness, lead generation, and membership retention through data-informed organic and boosted campaigns.
• Planned and promoted community-driven brand experiences, including the Turkey Trot 5K and JP Games member appreciation event, developing a strong community environment that strengthened engagement and loyalty.
• Executed the Commit to Fit campaign, generating a $12K increase in monthly revenue through integrated social, digital, and in-person marketing efforts.
2025 Annual Review Rating: Outstanding
“Jen's performance in 2025 was outstanding! She fully took over our consumer deposits marketing and did an excellent job managing CD rate offers and changes, our quarterly offers process and materials, our monthly marketing messaging chart, and the development of our Next Best offer email program. Jen has proven to be a quick learner who is confident in owning and managing her work. She has brought great energy to the office and it's been recognized that she's a great teammate! | expect more of the same from Jen in future, as she has deepened her banking knowledge and shown herself to be a natural strategic thinker.
Jen is well respected by our team and in MARCX as a whole, and has brought great work ethic and skills to our organization.”
- Joshua Anderson, Sr. Retail Brand Strategy Manager
Recommendations
From day one, Jen Moeller established herself as a dynamic force on our Retail Brand Marketing Team at Comerica. She is exceptionally agile, navigating multiple projects with a level of poise and proactivity that is rare to find. What impressed me most was her appetite for growth; she is a fast learner who leans into new challenges and rapidly masters new tools. Jen is more than just a talented marketer, her infectious positivity and natural gift for collaboration makes her an incredible teammate. She would be a win for any team looking for a dedicated, high-performing professional.
— Ana Corona, AVP Brand Marketing Specialist, Comerica BankJennifer’s ability to collaborate effectively with both retailers and influencers was truly commendable, resulting in successful partnerships and amplified brand exposure. Jennifer's dedication to her tasks and projects was evident in her top-notch work ethic, always going above and beyond to ensure objectives were met with excellence.
Jennifer's versatility was also a standout quality. She seamlessly transitioned between working within a team environment, where her collaborative spirit shone brightly, and independently tackling tasks with efficiency and precision. Her capacity to adapt to various working scenarios was invaluable to our team's success.
— Karen Walters, Director of Marketing at Allen Premium Outlets, Simon Property GroupJennifer is a motivated and creative individual. She has helped build the foundation of our marketing department while taking on other responsibilities at our facility. Jennifer has gone above and beyond my expectations as our Marketing Specialist and as an employee. Her ability to meet deadlines and take on additional tasks that were not required of her makes her an exceptional employee for any business.
— Jon Jamieson, Owner of JP FitnessRecognition
CoStar Award, Gold Status
2025
*CoStar is an annual recognition award within Comerica’s Marketing Department. Leaders nominate individuals for the award, and the top 6–8 employees are recognized with Bronze, Silver, or Gold status out of a department of approximately 75 people.
CoStar Award, Silver Status
2024